{"id":4008,"date":"2019-01-20T21:58:27","date_gmt":"2019-01-20T16:28:27","guid":{"rendered":"https:\/\/www.swudzy.com\/?p=4008"},"modified":"2019-01-20T21:58:27","modified_gmt":"2019-01-20T16:28:27","slug":"swudzy-reloaded-announcement","status":"publish","type":"post","link":"https:\/\/www.swudzy.com\/swudzy-reloaded-announcement\/","title":{"rendered":"Swudzy Reloaded: Launching Kalaeco, New Swudzy and Other Announcements"},"content":{"rendered":"\n

It has been a loooong time since I wrote anything on this\nwebsite. A lot of movies went by that I did not review. A lot of movies went by\nthat I did not even watch. A little movie came and passed that I made. (You\nShould Seriously Watch It, in fact what are you doing. Watch it now.) <\/p>\n\n\n\n

So regardless, the matter is that a lot of time has passed.<\/p>\n\n\n\n

But hey, a period of ‘abandoned website’ does not really mean that the website is completely shelved. It was abandoned. And believe me. I wanted to resume operations a lot of times but wanted to restructure the website before I did that.<\/p>\n\n\n\n

The New Format<\/h2>\n\n\n\n

See, I loved reviewing movies, and music and trailers. But\nto be honest, I felt odd while doing so. I always want to watch movies, In\nfact, I want to watch every movie that has come into existence and will come\ninto existence at any future date, till I die. Even movies like Teraa Surroor\nand Thugs of Hindustaan.<\/p>\n\n\n\n

But even though I like watching every movie. I sometimes do\nnot like talking about them. The issue with a review website was that I \u2018had to\u2019\nwrite reviews, no matter how the movie was. And while watching the movie, I\ncould not enjoy the most, constantly thinking about the reviews that I had to\nwrite. Also, if you go back at the archived posts in this website, you will\nobserve a lot of movies hanging in the 2.5 to 3.5 star zone. It is really hard\nto grade movies objectively. (I already grade enough students to not want\ngrading movies too, I am also a tutor, just plugging it in) <\/p>\n\n\n\n

So I made a decision, no more reviews. Afterall, I too am a\nstudent of cinema. And it is definitely not my place to criticize or condemn\nthe choices a filmmaker makes to make the film his way. And I certainly do not\nhave the right to influence others based on my opinion about the movie. (as if\nyou guys changed your mind after reading my reviews, huh!)<\/p>\n\n\n\n

I wanted to appreciate cinema, and the artists that make\ncinema happen. I want to talk about how awesome Manoj Kumar\u2019s camera work was.\nI want to talk about Prabhu Deva\u2019s quirky song sequences. I want to talk about\nthe phases of Indian Cinema music. I want to do all that, without judging\ncinema.<\/p>\n\n\n\n

I want to talk about the \u2018Grey wala shades\u2019 of the movie\nworld too. The cringy trends, the over adaptive nature of Hindi cinema and a\nlot of stuff. So it is clear from the start that it is not all going to be happy\nhappy. <\/p>\n\n\n\n

But while doing all of that, the love of cinema will be at foremost\nimportance. <\/p>\n\n\n\n

Kalaeco – The Structure<\/h2>\n\n\n\n

Also, I want to make an official announcement through this post, that Swudzy is now officially a part of Kalaeco Creations Private Limited<\/a>, a company that is focused to bring art and artists together to make art economically beneficial for everyone, while creating some awesome pieces of literary and cinematic work. (fingers crossed) I hope in the near future we will cover other art forms too. All in due time.<\/p>\n\n\n\n

For now, the company has four wings<\/p>\n\n\n\n

  1. Swudzy<\/li>
  2. Literaura<\/li>
  3. Publishing<\/li>
  4. Kalaeco Store<\/li><\/ol>\n\n\n\n

    Swudzy<\/h3>\n\n\n\n

     Swudzy taking over\nthe cinema wing. It will cover the blog posts about<\/p>\n\n\n\n