No Smoking #11minutes: Anti Smoking Message in Style

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There have been multiple Anti-Smoking campaigns so far that give a message of No Smoking in public or Tobacco causes cancer. Most of them produced by the Ministry of Health and Family Welfare  – Government of India. While they have a huge reach across the nation, greatly through the mandatory playing of such ads, before the screening of any movie, in every cinema hall. These campaigns have not gathered much serious attention and most of them have become a butt of many jokes and faces of multiple internet memes.

no smoking
A meme found on the web

No Smoking – with Flair

While we were busy in making fun of ‘Gutka Mukesh‘ or the irregular rhyme scheme of ‘Iss sheher ko yeh hua kya?‘ campaigns, the guys at ‘Aur Dikhao‘ came up with an innovative way of telling the message. They recently released this short video that lasts for about 4.5 minutes and features Sunny Leone along with Deepak Dobriyal and Alok Nath in it.

What makes it better?

Being an avid movie lover, I love to watch movies in the cinema halls. However, the promotional videos in the beginning of the movie are nothing more than an “I would love to skip that” clip. While we do agree that cinema halls are one of the best media for such campaigns, we also strongly feel that the quality of those campaigns is not convincing enough. A thick voice narrating some irregular rhyming lines with visuals of unrelatable people either smoking or throwing away cigarettes have possibly been not so successful for them.

This clip, however, takes the unusual casting of Sunny Leone, who is associated with boldness; with Alok Nath, who has been a household name being ‘Babuji‘ of many daughters on big as well as small screens. Along with that, the clip strikes the message it wants to give in most cinematic way possible. Metaphors, symbolism and much more is embedded in the video. A major winner for the clip is the folk music playing in the background which adds to the emotions of the video. The casting, the music, the brilliant narrative, everything falls into place for the video which has managed to gather more than 4.2 million views so far. Have a look at the video here.

Credits

(as mentioned in the Video)
Directed By: Vibhu Puri
Produced By: Aneel Murarka & Manish Murarka
Story, Screenplay & Dialogues: Ankit K Sharma, Manish Bhatt, Vibhu Puri
Story Idea: Jeet Mody
Creative & Executive Producer: Harshit Desai
Creative Director: Ankit K Sharma
Project Head: Aditya Bhat
Production Company: Escaping Elephant
Producer: Dileep Nair
Executive Producer: Raza Surti
Lyrics: Manish Bhatt
Composer: Rooshin Dalal
Singers: Aditya Gadhvi & Vatsala Patil
Original Folk Tune: Prashant Kedar Jadav

Did you watch the video? Do you agree with us on its brilliance? Did you come across another such brilliant No Smoking video that we should talk about? Head down to the comments below and let us know.

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